Community & Ecosystem-Led Growth · Partnerships & Alliances · Business Development & Go-to-Market

I turn community and partner ecosystems into trust, and trust into revenue.

Growth and partnerships leader, 20+ years turning relationships into revenue. The right room isn't luck. I read the market signals, map the community that matters, and build the place where trust forms first and pipeline follows — a dot-connector and natural multiplier. Most leaders run partnerships or community. I run both, because that seam is where trust converts.

1 + 1 = 11. I think in leverage and sequence, not addition. I see the connections other people miss and how they multiply — the partner that unlocks the next, the deal that becomes a repeatable model — so value compounds instead of just adding up.

Book a call See the track record

◆ Greater Houston, TX ◆ Open to travel (up to 50%) ◆ AI-Native & Enterprise SaaS

What I'm looking for

Senior roles where I can multiply value.

I'm open to senior go-to-market, partnerships, and revenue-growth roles — anywhere I can take one thing plus another and make it equal eleven, with a product I believe in. Three lanes fit best:

Lane · Partnerships

Partnerships & Ecosystem Leadership

Partner-, product-, and ecosystem-led growth — from a focused partner-development mandate to owning top-level partner strategy. I ground every bet in market intelligence and competitive insight, then architect the ecosystem that turns it into durable, partner-sourced revenue.

Executive presence — credible with C-suites on both sides of a partnership.

Ecosystem strategyMarket & competitive intelligencePartner scoring & prioritizationCo-sell & channelCommercial deal design

Lane · Revenue

GTM & Revenue Growth Leadership

Senior go-to-market and revenue roles where I turn strategy into motion — leading strategic initiatives end to end, unlocking sales enablement and acceleration pathways, and building the route into new markets and new products.

Executive presence — the executive voice that turns strategy into org-wide action.

Strategic initiativesProgram & project leadershipSales enablement & accelerationMarket expansionNew-product GTMBusiness intelligence

Lane · Relationships

Strategic Sales & Executive Relationships

A quota-carrying seat where relationships are the strategy — winning net-new business and expanding existing accounts by becoming the executive's trusted advisor and turning that trust into revenue. Same-side selling for a product I believe in.

Executive presence — the person the C-suite wants in the room.

New businessAccount expansionConsultative sellingExecutive relationshipsQuota ownershipTrusted-advisor selling

How I lead

Community first. Ecosystem-led. Built to convert.

Community isn't soft, and the right room isn't luck. I use market signals, business intelligence, and strategy to find who the community is and how to enter it, then build deliberately toward revenue.

The differentiator

Intelligence-led community

I don't build on instinct alone. I use market signals, business intelligence, and strategy to find who the community is and the right way in, then build the room deliberately around it.

Trust that converts

I build community and partner ecosystems where trust forms first and pipeline follows, then turn that earned trust into nearbound, partner-sourced revenue.

Culture champion & evangelist

I bring contagious energy to the teams I join and the brands I represent — rallying people internally around a shared goal and championing the product externally, so momentum compounds on both sides.

What people say

Trusted by the people who've worked with me.

It's hard to put into words just how instrumental Laura has been in growing the SAP + Paradox partnership. Out of ~400 HXM partners on the SAP store, she developed an incredible reputation for going above and beyond to create synergy between our two organizations and grow our footprint together.

Natalie Thorne

Large Enterprise Account Executive, SAP

Over coffee and on the back of a napkin, Laura and I created next-level HR networking. She's so creative and innovative that the sessions are fun, informative, and memorable — she is energetic and thought-leading.

Rod Branch

Top 100 CHRO · Keynote Speaker & Author

Laura was vital to our success — streamlining processes and saving us money and tons of time. Her ability to understand our business and proactively make my life easier was a lifesaver. I'd work with her again in a minute.

Erin Carroll

Human Resources Leader

More recommendations

She really gets the ins and outs of the tech market and knows how to make partnerships successful. Her proactive approach and astute business acumen directly resulted in tangible revenue growth for our entire enterprise sales team.

Laura Hall

Enterprise AI Strategist · Paradox

Laura brings energy and initiative to sales, seeking out the underlying issues before recommending solutions. She builds strong, loyal relationships — a highly valuable asset to any business fortunate enough to work with her.

Vaughn Rachal

Executive Advisor · AI-Driven GTM · 2x IPO (managed Laura)

Laura is a go-getter and I often fed off her energy. She's a woman of many talents, excellent at building relationships, loyal to her team, and keeps her prospects' and clients' best interests in mind.

Brandie McCulloch

Making HR simple (same team)

Her customer service, attention to detail, and follow-through set her apart. With her bright energy and expertise she makes it easy to ask for help and improve processes — she sets a new standard for excellence.

Olivia Rivers, SHRM-CP

HR Business Partner (client)

Laura is amazing — her customer relationships are stellar. She goes above and beyond in the local HR network to create both educational and networking events.

Emily Dusablon, SHRM-CP

Strategic HR Leader (client)

The passion and enthusiasm Laura brings every day is contagious. She's respected by colleagues, partners, and clients for solving problems through creative solutions.

Tony Elder

RVP of Broker Sales (same team)

Highly effective and ethical — an outstanding planner committed to the executable success of her plan, always in continuous-learning mode. An incredible asset to any sales team.

David Rotella

VP Sales & Marketing (managed Laura)

I hired and managed Laura at two of my start-ups. She is energetic, intelligent, and knows how to drive business immediately — a self-sufficient leader who can hit the ground running and deliver results.

Charlie Paulette

VP of Sales & Marketing (managed Laura)

Extremely creative — she goes the extra mile and follows through on every promise. She adds true value to everyone she meets and has a true passion for people and their needs.

Erika Ensign

Employee Benefits (client)

Laura listened to our company's needs and followed through on everything promised. We decided to try WhiteGlove because of Laura.

Jessica Smith

VP, Lead Consultant · Lockton (client)

An ambitious, organized, eager, and creative professional. An honest Business Development Manager with outstanding people skills who would be an asset to any company.

Kevin Cross

Management (senior to Laura)

A highly capable salesperson who approaches growing a territory methodically and with tenacity — a delight to work with. I'd welcome any opportunity to partner with Laura again.

Stacie Inferri

Sales & Strategy · Tech / AI (same team)

I've never worked with a more dependable, professionally driven liaison than Laura. She's a team player — likable, trustworthy, and easy for referral sources to relate to.

Brad Burke

Management & Sales Professional

Laura is creative and attentive and has added a tremendous amount of value to my business. Quick to recommend a course of action and tireless in her follow-through.

Richard Madden

Alliant Insurance Services (client)

Laura exemplifies high energy and efficiency. A natural leader to her peers who always exceeds sales objectives and builds strong account and partner relationships.

Tisha Baucum Smith

Division Director (senior to Laura)

Skilled at presenting marketing ideas, with a very comprehensive understanding of the corporate health and benefits market.

Phil Peters

Benefits Consultant

Very few reps have ever been as capable and caring as Laura. I would be proud to have her representing my business.

Jerry Miles, DPM

Physician (client)

Community & events

I don't just show up to the stage. I build it.

A recognized voice and brand evangelist across the technology and HR-tech landscape. I design and run bespoke client and partner experiences end to end, from concept and audience strategy through execution and the follow-up that turns a moment into a relationship.

This is the engine, not the extra. In a market flooded with AI, the in-person room is where trust gets built, and trust is what everything else runs on.

Laura on a Navigating AI panel at Lockton

Bespoke client & partner events

Concept to follow-up. I own the full arc: strategy, invitations, content, on-site execution, and the post-event motion that compounds into pipeline.

Executive roundtables & webinars

Host and facilitator of executive roundtables and joint webinars that convene the right people and surface the insight that moves deals forward.

Keynotes & panels

Speaker and panelist on partnerships, AI-first GTM, and modern ecosystems, credible on the conference floor and in the executive room alike.

Community & brand evangelism

Representing the brand externally with partner and client executives, building community, and turning visibility into trusted, long-term relationships.

In my own words

"I think in leverage and sequence, not activity."

Give me a fuzzy mandate, "go build partnerships," and I come back with a ranked target list, a scoring logic, an operating system to run it, and a clear read on which doors are worth knocking on.

My value is at the translation layer. I ground partnership bets in what a product can actually ship, and I earn engineering's respect by speaking to system impact and constraints instead of faking fluency.

I'm a systems-builder, not a one-off closer. I protect trust deliberately, flag gaps before a partner finds them, and build the operating system so a function can run without me. I'm equally credible in the C-suite and on the conference floor, and most alive when the work actually matters.

Underneath all of it is a limitless curiosity I feed constantly. I'm naturally inquisitive and an eternal learner — a creative problem-solver always pulling on a new thread — and that appetite for how things work is exactly what lets me connect the dots other people miss and stay ahead of a fast-moving market.